Nowadays it seems like every start-up is a ”tech company” (and often also ”green”, ”clean”, or ”sustainable”). The latter is a justifiable effort to make sure we survive as species on this planet – the former is a trend that gets some clear overuse.
Software is used in every company today. A business model built on that you use software dos not make a company a tech company. More so if they provide software tools to other companies but not if you make apps or are a SaaS company.
No
- e-commerce
- SaaS
- e-health
- Influencers
- Fashion & Beauty
- FemTech (seldom)
- Social madia platforms
Yes
- Science based
- Photovoltaics and Batteries
- Novel materials
- generative AI
- Software tools for developers
- Clean Tech
E-commerce is not a tech company. It is using software and the internet to quicker and more efficiently execute the old mail order business model. Very little has changed in the fundamentals, a lot in how you execute. Still not tech.
Making sure you can book your doctor’s visit on the web or even taking to her over digital channels does not make you a tech company. It does make you a modern health company in a market slow to adopt digital tools.
Influencers are not tech. I don’t know what they are and what value they really create, what is clear is that it contains the highest percentile of individuals who overrate their contribution to the world.
Don’t call a company a tech company because it uses tech. They have to make tech. Så det så.
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